Bing Search Share Rises, Google And Yahoo Slip (Information Week)


Summer, usually a slow time for search, has given Microsoft something to smile about: The company’s Bing search engine gained market share.

By Thomas Claburn,  InformationWeek
URL: http://www.informationweek.com/story/showArticle.jhtml?articleID=219400514

Microsoft’s share of the U.S. search market grew slightly in July, while Google and Yahoo experienced slight declines.

Of the 13.6 billion U.S. searches conducted in July, 64.7% were conducted through Google sites, a 0.3 percent point decline from June, according to ComScore.

Yahoo sites in July served 19.3% of those searches, also a 0.3 percentage point decline from the previous month.

Microsoft Bing’s search share increased by half of a percentage point in July. Its gain accounted for most of what Google and Yahoo lost. Microsoft sites served 8.9% of U.S. searches last month.

As a percentage change, Google’s search query total fell by 4%, Yahoo’s fell by 5%, and Microsoft’s increased by 2%.

Ask and AOL accounted for 3.9% and 3.1% of the search market in July, respectively.

ComScore’s search share figures do not include searches related to mapping, local directory, and user-generated video sites.

While any gain is good news, Microsoft still has a long way to go. In February, prior to Bing’s launch, ComScore put Microsoft’s share of the U.S. search market at 8.5%.

In terms of worldwide search market share, Google processed 78.45% of all searches in July, according to NetApplications. Bing had 3.17%, behind China’s Baidu (8.87%) and Yahoo (7.15%).

Not only does Microsoft have a lot of ground to cover before it draws even with Google, but it also faces a competitor that isn’t standing still.

Google last week unveiled a developer preview of its new Web search architecture called “Caffeine.” The search leader clearly has no intention of letting Bing’s gain go unchallenged.

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